AMS charity is a Scottish Charitable Incorporated Organisation (SCIO). It was registered in its current form as AMS in August 2015. The objectives of AMS are to serve the community and individuals: by fostering and promoting educational, health, social, and life skills; by working directly and laterally with peer organisations in these field, and by using sport, exercise and leisure activities, to achieve the following goals:
The charity provides a wide range of football based sessions across North East Fife through our AMsoccer club strand which currently has over 500 participants playing football each week. The charity are currently developing programmes in the form of Walking Football for the Elderly, football based sport for the Learning Disabled and also working hard towards increasing participation in sport in Rural Schools through extra-curricular multi-sport activities.
AMS are committed to delivering Football based activities to the Learning Disabled with the vision of emphasising that learning disability has the same health need but with different characteristics. The project will focus on features to stimulate learning disabled participants who need additional motivation and content to develop their involvement. By forging links with local organisations, school and colleges the programme will provide an environment that gives everyone the opportunity to participate in exercise regularly as well as encouraging social interaction and engagement between new groups.
AMS deliver a Walking Football Programme within the local community of Cupar, offering one session per week to the Over 50s in our community. Walking Football is a variant of regular football but is aimed at keeping people over the age of 50 active and involved through football.
In delivering Walking Football AMS aim to meet many beneficial objectives that include; investing in the health and fitness of the participants by improving their quality of life and contributing to their longevity and engaging participants in social interaction to reduce isolation.
AMS Rural Programme was initially started in early 2015 with aims of reaching out to primary schools in rural areas and then delivering extra-curricular multi-sports sessions to pupils of all ages. The multi-sports session were designed to give access and opportunity to engage in physical activity which they did not have access to before.
In order to deliver these multi-sports sessions AMS forged partnerships with the Bell Baxter - the local high school and also Active Schools in order to recruit coaches who would volunteer to deliver multi-sport sessions to various rural schools. The pupils recruited engage in Young Leaders Awards at their High School before putting their experiences in the classroom into practice by delivering a set block of classes consisting of varying sports on each occasion.
AM soccer club is a highly-respected, community football club that has an unrivalled reputation for developing young players. We have SFA Quality Mark status with players playing from 3-50+ years of age.
Since it was established in 2006 by former professional and UEFA-licensed coach Austin MacPhee, it has won plaudits the world over for its innovative approach to the beautiful game.
Over 500 players attend our classes every week, with each and every one following the unique AMsoccersystem™, a player development programme which focuses on improving technical ability and game awareness.